Saturday, April 23, 2011

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Renault 10 Things beauty industry will not tell

by Annamaria Andriotis
  • 1. "" Regulated? Only a little. "
  • Americans spent a whopping U.S. $ 33,300 million in cosmetics and other beauty products in 2010, up 6% over 2009, according to the Department of Commerce. That's more of what consumers buy new cars destined for foreign (U.S. $ 27,000 million), televisions ($ 25,000 million). However, despite all the money spent on creams and lotions, there is surprisingly little oversight of these products before they reach stores. An independent panel of experts including dermatologists, chemists and pharmacists, regularly reviews the ingredients used in cosmetics and beauty but is the responsibility of manufacturers to ensure that the products themselves are safe, a spokeswoman confirmed the Food and Drug Administration (FDA, for its acronym in English). The management may require an investigation if you raise consumer complaints, says FDA spokeswoman.
  • In some cases, the agency reviews some prescription medicines before coming to market. This review may include personal care items such as sunscreens and antiperspirants.
  • Cosmetics companies say they are diligent. "They value their market share and his career and will not do anything to damage that, "says John Bailey, chief scientist of Personal Care Products Council, an umbrella group of companies in the sector.
  • 2." Competent? Maybe not. "
  • A bad experience at a beauty salon can happen anywhere, of course, but the odds are higher in states where it is relatively easy to nail technicians and not untrained experienced a job. For example, Connecticut not required to have license. And Alaska only requires 12 hours of training, much less than the minimum of 750 hours in Alabama and 600 in Nevada. A spokesman for the Professional Beauty Association Nail Manufacturers Council recommends that customers always ask to see the technician's license, if not in sight.
  • 3. "We want to make your daughter is a diva."
  • The average U.S. child starts to use beauty products when they are about 13 or 14 years , according to the latest data from NPD Group, a research firm in the retail market. Girls ages 8 to 12 spend more than U.S. $ 40 million month on beauty products while those between 13 and 17 spend more than $ 100 million a month, according to NPD.
  • To capture those dollars, companies are advertising their products on Facebook and websites for teens. For example, Wal-Mart began offering a line of makeup for girls called GeoGirl in some stores. The range includes masks, lipstick, lip balm and lipstick.
  • 4. "We are dedicated to men, at least for now."
  • The market for men's grooming products was U.S. $ 1,500 million in 2010, up 1.4% over the previous year , according to Mintel International, a market research firm. This slow growth rate, women aged 18 to 24 spend $ 200 million a month, according to NPD Group, in part because men are simply not as interested in beauty products such as women, says Michelle Copeland, plastic and cosmetic surgeon and assistant professor of clinical surgery at the Mount Sinai School of Medicine.
  • 5. "The expensive creams are not always better than products pharmacy.
  • Some creams and lotions can cost up to $ 1,000 per ounce (28.7 grams), but the price has little to do with its effectiveness, critics say. Proof Lab Consumer Reports on eye creams revealed that the cream L'Oreal Paris Dermo Expertise Revitalift Double Lifting had a very good performance. And he had a price of U.S. $ 17 half ounce, and it was about 2.5 times cheaper than anti wrinkle cream StriVectin-SD, which costs $ 59 per ounce.
  • Why consumers end up paying for more expensive creams and lotions? Good marketing cosmetics companies explains, say dermatologists. Julie Moore, a dermatologist in Gottlieb Memorial Hospital, says some of his patients buy more expensive creams assuming they're better because they are sold exclusively in department stores. "It's a matter of status, if only in a shop believe it has to be better," he explains. Experts say some patients cling to the more expensive creams because of its fragrance or because the way they feel on your skin, none of which makes a product more effective.
  • 6. "Satisfaction Guaranteed not part of our language. "
  • Many consumers believe what the advertising says firming creams and tanning in large part because they believe they are backed by a regulatory agency, says Moore. Consumers should be skeptical. Often the studies cited in the ads are far from being objective, since companies will simply ask women if they think their skin look better. This is different to a medical study in which a company Skin biopsies performed to demonstrate that it has formed firms skin collagen.
  • addition, notices to ensure that products are effective are often vague. For example, you may not clearly explain that rely on computerized or studies were done using animals, says Jessica Krant, certified dermatologist in New York. "What works in a lab does not always work in the real world" he warns.
  • 7. "Organic, shmorgánico. Can you say how are they different?"
  • When it comes to food and drinks, there are strict criteria that determine whether a product is organic. And while some Critics argue they are not strict enough, are much more advanced than those that apply to the beauty industry. The Agriculture Department regulates the use of the term "organic" when applied to agricultural crops, so that if a personal care product containing ingredients of agricultural origin may be chosen to be certified as such, a department spokeswoman says . Companies that produce and manipulate these ingredients, the manufacturer and end-all that would be certified to qualify for the label of the department shows that are organic.
  • Americans spent $ 462 million in natural beauty products and organic in 2009, representing an increase of 10% over 2007, according to Mintel data.
  • 8 - "The animal tests were not completely in the past."
  • Until about a decade, animal tests were highly controversial. Today, most of the reviews have gone, but dozens of companies still test their products on animals before selling them to consumers, according to a spokeswoman for the advocacy group People for Animals Favor of Ethical Treatment of Animals (PETA, for its acronym in English). Chemicals are still applied to guinea pigs and rabbits to determine what levels are dangerous, "said Elliot Katz, president of the nonprofit" Defense of Animals. "
  • 9 - "Our products can have side effects."
  • In 2010, the FDA received 169 reports of adverse reactions, including skin irritation and swelling and hair loss as a result of the use of beauty products, which represented an increase of 15% over 2006. It is unclear what caused the increase, says the FDA.
  • distributors Brazilian keratin treatments and salons that use it are being investigated by the federal government and some states because the product release formaldehyde, a colorless poisonous gas. Researchers are investigating allegations -for nosebleeds, eye irritation and breathing problems, hair stylists and salon owners who believe they were exposed to formaldehyde when using products whose labels said they did not.
  • 10. "There are no free consultations."
  • There are no data about how widespread are the makeup and consultation on skin care free but dermatologists say it is present in many stores, especially department stores, where dozens of makeup counters compete for sales and depend on free consultation to attract buyers. And while there are making recommendations, chances are also offering their products.

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