Some scholars say PURCHASES ARE PERFECT TO MAKE THE MOST SUBTLE BALANCE BETWEEN SATISFACTION AND THE MINIMUM PRICE. MANY SAY THAT THE 'OUTLETS' testimony has been.
By: Alberto Limache R
You can be a fashion fan, a shopaholic or a wise spender. All we are located in one of these profiles, where the factors of price, quality or design are crucial to the buying decision.
the great shopping that now pervades Lima opens possibilities, some not necessarily economical. But the savviest shoppers know that there is an alternative: operate in certain districts 'outlets' or discount stores, which offers clothing and articles of well positioned brands in the market, with discounts that can reach 70%.
CHEAP
Not many people know that in the block 22 of the Industrial Separator Avenue in the district of Ate Vitarte, a network of factories that have stores where they offer the same brands that sold in exclusive shopping centers in the country.
Not many people know that in the block 22 of the Industrial Separator Avenue in the district of Ate Vitarte, a network of factories that have stores where they offer the same brands that sold in exclusive shopping centers in the country.
- A stroll around, which comes necessarily in your own car or taxi, shows a wide range of options. Here has developed a small commercial area of \u200b\u200bsurplus export and balances 'yayas'.
- in Table 1 of the street ovens (one along the Avenue Industrial Separator) Creditex have large factories and shops, which offer part of its catalog at discounted prices.
- There you will find the marks of this factory, such as Marc Boehler or Norman & Taylor. There are deals to S/.49 shirts and ties, suits from S/.449 and countless women's clothing.
- Beyond are six retail stores. In medium-sized local Levi's offer, Dockers, Van Heusen, Roxy, Lee, Wrangler. Beyond Abercrombie & Fitch, Hollister, Tommy Hilfiger, Columbia Sportswear (clothing and shoes to camp), Boss, among others.
- OPPORTUNITY
- prices in these areas are a bargain. You do the numbers: One of the latest models of men's Levi's jeans cost 300 soles in a shop in a mall. In these settings, all models of this brand S/.129 cost. That is, a reduction of 54%.
- Similarly, channels traditional Dockers pants S/.250 is priced depending on the model. In the urbanization Vulcano, the same pants cost 52% less, ie S/.119.
- In another of the shops in this area you can find pin collar S/.50 Tommy Hilfiger, Polo shirts S/.60, jackets Ritzy of Italy to S/.119, polos Hollister to S/.45, and so on. Make your own comparison with the official prices of these products.
- Similar discounts are offered for ladies apparel, even at lower volumes. Diana, one of the buyers that we contact when we visited the store that offers Roxy said that to visit the area there to put dedication. "With patience and good eye, there are real surprises," says .
- In these shops, the merchandise is renewed monthly. "It depends on the speed of the sale, which shoots in half and end of month" , says one of the local vendors from offering both brands.
- TO ADDRESS
- However, you have to make some observations on this form of shopping: If you are encouraged to visit these shops, will face lots of clothes from which he must find the size and price that suits you. Recommend patience, and allergic to dust should be prepared.
- Consider also that most of these businesses can be paid electronically. Here accepts Visa, Mastercard and other payment methods. But to buy some auctions, only cash is accepted.
- While open Monday to Sunday, should be aware that the shops and sales are small. The vendors from the area indicate that the number of people reaches maximum capacity on Saturdays.
- SHOES
- A few miles away, but in the same district, is the official store Calimod. In the purely industrial area of \u200b\u200bthe Los Sauces, the company has a store of about 150 square meters, with sections for their existing collections and balances from previous seasons.
- A recent pair of shoes costs S/.239, the same found in the stores S/.280 Jiron de la Union and centers such as Jockey Plaza or Plaza San Miguel.
- This shop also offers other auctions balances S/.119 seasons, and discounts on other collections of shoes for women and children.
- "Access to this area is a bit complicated, so that whoever comes here to buy does not come to see," explains one of the local vendors.
- STRATEGY
- These are not the only 'outlets' in Lima. Factories and representatives of major brands are located in remote areas to major commercial centers. Universal Textile has a store on Avenida Venezuela, Adidas has two 'outlets' like in San Borja (Morelli street) and Jesus Maria (Avenida Garzón), and Oakley has his on Liberty Street in San Isidro, among others.
- What is the strategy of companies have this kind of stores? "These shops play an important role for all manufacturers or importers, either textile, footwear and accessories; allow export surplus market [additional leftover] balances 'yayas' or remnants of past seasons," said Jose Luis Peroni, chair of the apparel of National Society of Industries (SNI).
- This channel is booming, which has led to the Los Portales Mall launched the first dedicated solely to the activity: the Lima Outlet Center (located on Avenida Faucett, next to the airport Jorge Chavez international).
- Alberto Samaniego, Business Manager of the Division of Revenue of the group Los Portales, says that this type of business is actually a complement to sales made in the malls.
- "The 'outlets' not detract from traditional sales channels, so that the mark does not lose brightness. As in America or Europe, their premises are in the extra-urban area of \u200b\u200bthe city, away from the malls, not to compete " he explains.
- Besides these, there are many 'outlets' existing in Lima. If you want to save, reserve time to explore.
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