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have a cell phone

ONE OF THE SECTORS THAT REFLECT OF WAY CLARA THE ECONOMIC GROWTH WAS THE INDUSTRY OF THE TELECOMMUNICATIONS . A CONVINCING FACT: IS SOLD MORE THAN 12 THOUSAND Li NEAS FOR DAY DURING PAST YEAR . And THE OUTLOOK FOR THIS YEAR ARE SUPERB.

By: Alberto Limache

is almost certain that you have at least one mobile device, and it is quite likely to own two. Overcrowding this type of service has reached the most optimistic projections two years ago had no right. Meanwhile, the traditional fixed telephony tends to languish.

figures achieved last year are impressive. The Ministry of Transport and Communications-MTC (the only official source of information industry at the moment) reported that the end of last year, the three mobile operators have accumulated a stock of 29.1 million phones operating , exceeding the 24.7 million in 2009.

• Because of such magnitude, mobile penetration, ie the proportion of the population with cell phones reached 98.2%. This means that only two out of every 100 Peruvians do not have this communication system, on average. "That penetration rate contrasts with the Latin American average, which is 88%," says Liliana Ruiz, president of consultancy Alterna Peru.

• During 2009, mobile penetration was 84.3% and specialists and companies themselves believed that the penetration would reach 90% in 2010.

• RESULTS
• According to MTC , 12,095 phones were sold daily in the past year. In total, there were 4.4 million new lines.

• In the past year sold 10,270 lines per day, a figure confirmed as important as the industry outlook remains excellent.

• The growth was concentrated in the provinces. "Mobile telephony grew 18% last year, which was mainly explained by the effort in the provinces, where growth reached 22%. Meanwhile, in Lima and Callao alone expanded by 13% "says Ruiz.

• Indeed, in 2010 highlighted the business strategies focused on the interior. "This effort has been made even in rural areas, looking for areas that still have no coverage," he explains.

• addition, MTC indicates that the composition of the market has not changed during 2010. Telefónica Móviles is concentrating 63%, while Claro has 33% and 4% Nextel.

• REASONS
• the Supervisory Agency for Private Investment in Telecommunications (Osiptel), esta evolución se sustenta en el desarrollo de mecanismos de incentivos para la inversión de las operadoras desde el lado de las políticas regulatorias, y la implementación de medidas que fomentan la competencia entre los operadores. Ello, en referencia a la portabilidad y la libre elección de portadores de llamadas de larga distancia internacional desde celulares, entre otras.

• También impulsaron el crecimiento la mejora de las condiciones macroeconómicas, y la mayor dinámica introducida en la región por los principales grupos económicos que participan en este mercado.

• “Todo el process has been accompanied also by significant price reductions effective communication ", spokesmen for the regulator added.

• Liliana Ruiz, Alterna Peru, indicates that it is remarkable the amount of plans and equipment. "That's encouraging demand. And competition is intense. mobile operators are demanding higher advertising " he explains.

• FIXED
• , by contrast, is retreating fixed. According to MTC , In 2010 it lost 13,170 lines, closing the year with 2.9 million phones operating.

• The leader of this segment remains Telefónica, but is giving space in front of the commercial onslaught of course.

• The first ended the year with less than 120,282 lines (including fixed and fixed wireless Movistar), while Claro increased its stock by more than 97 000 operating landlines.

• turn, Americatel Peru increased its fleet of mobile lines in 5132.

• As a result, Telefónica and Movistar reduced its stake to 90% on home phone market (they had 94% in 2009). Sure has come to be 5% (previously was 1%), Telmex has 4% and Americatel has 1%.

• addition, the fixed telephony penetration has subsided. 9.9% of the population has access to this service, when this indicator was 10.1% in the previous year.

• "fixed telephony is undergoing a phenomenon affects also internationally: the substitution of cellular technology. This market segment is declining although there is plenty of room to grow, as it launched fixed wireless phones as an alternative to traditional wired system, "says Ruiz, Alterna Peru.

• The commercial focus of the operators in the provinces is another factor . "In the countryside and rural areas, the preference is for the cell" , says Ruiz.

• The evolution of fixed telephony is tied to broadband, as companies tend to associate its sale to a fixed line. "Given the lack of access to Peru, it is necessary to identify whether there are causes in the industry that are affecting this market," he says.

• However, Osiptel point out that fixed rates are important achievements, and there will be more this year.

• Prospects for 2011? Experts predict that a new protagonist appears: the mobile Internet.