Thursday, May 19, 2011

Mother Son Shota Movie



Mobile devices give you the control to the consumer, who ultimately spends more
By Ann Zimmerman
A device that resembles a smart phone is their life delighting shoppers in supermarkets and shops as well. Mounted on the cart, scan the different products that the user is choosing. Buyers like it because they avoid the endless lines of cash. For the benefit of supermarkets, the unit encourages shoppers to spend more.
  • With the system, called "Scan It" (Scan it), shoppers scan and bag their purchases for themselves as they move through the aisles of the supermarket, while a screen will show the amount accumulated to pay. About 12 times per visit to the supermarket, the device sounds an alert when an electronic coupon is displayed on the screen.
  • "Last week, just finished scanning coffee, I received a coupon for cream for coffee, it was something we needed," says Patty Emery, a resident of New Jersey, which estimated 20 minutes has reduced the time of his weekly visit to the supermarket Stop & Shop, which uses technology It. Scan "is great," he says.
  • In recent years, retailers have faced competition not only from increased internet shopping but also for smartphones, which allow consumers to compare their prices with other shops nearby. Now, supermarkets are fighting back with their own mobile technology.
  • Buyers who use the Scan It spend about 10% more than the average consumer, assures Erik Keptner, vice president of marketing and consumer behavior analysis of Ahold USA, which owns the Stop & Shop chain. Keptner attributes this to display personalized coupons that are presented to buyers and the control they feel when using the device.
  • The department store chain Nordstrom has equipped its employees with mobile devices that allow, for example, to search the inventory of a clothing store in the size you could want and is not . Customer pays at the time, without queuing at the checkout.
  • chain stores construction and renovation gave Home Depot its U.S. stores with devices called "First Phone." These devices, with access to Wi-Fi networks, serve as inventory trackers, walkie-talkies and cash.
  • wireless devices to scan as you shop is the next logical step after the introduction of self lines where the buyer can scan products and pay without the help of a cashier. In the case of Scan It, when the buyer has finished selecting products, go to a cashier where you pay only or can deliver the device to an ATM to process the payment options, of course, may involve waiting in line.
  • Ahold said that the tiers for Scan It should be short because the customers were the most time consuming tasks: scanning and packaging products.
  • If buyers accidentally scan an item, simply select the "Withdraw" from a menu, scan it again and the product is removed. The total due is updated.
  • Patrick Bearden, a seller of a Home Depot in Dallas using the First Phone to rescue several sales. On a recent Saturday, a buyer needed six seat cushions, but in the room only had three. In the past, Bearden would have had to walk to the front of the store and check inventory on a computer. But with the Phone First, he knew within seconds that the pads were available in a Home Depot nearby. Store advised to withhold the goods until the customer arrived.
  • retail experts say that these devices could end the traditional ATM.
  • Apple was the first to implement mobile cashiers in stores using portable tablet equipped with credit card readers.
  • As more consumers carry their phones with information on their credit cards, debit and loyalty, more retailers adopt self-checkout technology. If the technology expands, it could reduce the number of employees in stores. Although, for now, most people see aid as an opportunity for their employees to spend more on customer service.
  • On the other hand, innovation may also sponsor theft. Ahold said that handles customer bills to deter theft and so far not been found to be a major problem.
  • Leslie Hand, an analyst at IDC, a research on information technology, says studies indicate that losses due to theft by using this technology are much lower than those generated by cash prices to type incorrectly.
  • wireless devices that do not accept payments do not pose a risk to the credit card buyers and do not involve threats of identity theft. As for payment systems that do take the risk is minimized if they are handled only by employees of the stores.
  • Experts predict that be long before these devices are replaced by their own consumer smartphones. Ahold is testing a way for consumers to download software to their own Scan It iPhones and is exploring ways to use their phones to pay.
  • Sam Stovall, a resident of Dallas, recently bought a Starbucks gift card and enter your number in the application of the chain of coffee shops in your iPhone. Every morning, after ordering, brings up the barcode on your phone and passes through a scanner. A second later, the iPhone tells you how much you have left on your card.

Monday, May 16, 2011

How Much Does It Cost To Laminate At Staples?

future purchases Ripley Peru bridges the gap with its parent

By: Maria Cristina
Pezet
Despite being one year post-crisis, 2010 was good for Ripley. In September last year, its sales grew 11% compared to the same period in 2009.
a child, when you like soccer Peru and the game cute and Chumpitaz Cubillas, Sergio Collarte not imagine that end up living for many years in the country of those cracks of South American football. Civil engineer by profession, Collarte found an ad in a Chilean newspaper in which the department store offered employment Ripley, ran, and already has 25 years working for the firm.

  • However, the challenge was taken by ten. "I was 15 years with the company when they told me I had to move to Peru. Had already come before purchasing by topic, so I had no problems with it, " Collarte said. The Chilean company is 13 years in Peru, with 15 stores nationwide, and until 2013 plans to open eight more (four in Lima and four provinces).
  • "People has welcomed our proposal, and that has made them walk sales. In addition to Lima, and opened in major cities such as Trujillo, Chiclayo, Piura and Arequipa, "he says. It is precisely in the provinces where Ripley, as the entire retail sector has been slow in coming. "Overall the retail market is focused on Lima Peru, where purchasing power is concentrated. However, the market has been opened and some chains are in cities that have proven to be economically powerful, "says Cesar Arbe, a partner at Avendaño, Forsyth and Arbe Abogados.
  • "The growth of Peru has created different development areas and people eager to find new proposals. One example is the chain pharmacies whose sales levels in the interior have shown that there is capacity and need for deals like those offered by Ripley. "
  • Good times. Despite being one year post-crisis, 2010 was good for Ripley. In September last year, its sales grew more than 11% to the same period in 2009, reaffirming that, after the item construction, retail was the fastest growing.
  • Thus the estimated billing department store chain in Peru is S /. 1,350 million. "The retail sector in Peru revenues of approximately U.S. $ 3,500 million in 2010. In terms of investment, by 2011, there are about 23 projects (20 in Lima and 3 provinces) reaching an investment of U.S. $ 850 million, " says Gonzalo Alsol, president of the Association of Shopping Centers and Entertainment of Peru ( ACCEP). "Vast is the importance of department stores.
  • Malls should always have one or two that would allow such traffic to consumers because it would be impossible to work. "
  • certainly Ripley growth has been associated in recent years the development of malls and family entertainment centers. Previously, visits were associated exclusively with the purchase, while today malls are also family entertainment centers exhibiting generate bids and needs.
  • This, coupled with various marketing strategies, as new sales concepts based retail market of the tenders.
  • "Ripley Peru currently represents one third of total revenues from its parent. I am sure that in the coming years will gradually increase weight with shops open, and why not, Ripley Chile could reach at some point " says Collarte with optimism, but without revealing when this might happen.
  • However, it would be a long time for the operation of Peru will step on the heels of his counterpart in Chile, since in the southern country the chain operates 39 stores versus the 15 that exist in Peru. And is that corporate plans are to double by 2013 the installed capacity in Peru. For now there is money to do so because Ripley Corp. has established a plan investment between 2010 and 2013 of U.S. $ 1,136 million in new store openings and expansions.
  • Another important factor for the development of Ripley in Peru has been the credit system through its Banco Ripley. Years ago the use of credit cards was not as common in the bulk of the population, however, this method of purchase was popularized by department stores.
  • "People are starting to have purchasing power, generated by the cards also are not associated with normal reasoning rates, but the share value," said Arbe, Avendaño study, Forsyth and Arbe Abogados . "It takes as loyalty card: if you do not pay, do not buy. Ripley is based more on financial business in the commercial, so much so that talk about this system and its big engine. "
  • definitely the number of stores open, Ripley attract a greater number of clients both for credit card for other services offered with great success, such as travel, personal insurance, automotive, and more.
  • "We made a couple of tests with mortgages, but we have not exploited yet. We are able to do as a bank, but for now we are focused on the upcoming openings and new customers to come, "says
  • Sergio Collarte. "Our focus now is the store, provide the facilities within it and from there go to the card where the customer is." stores is precisely where he spends much Sergio Collarte of the time, and ensures that the best way to create strategic plans. "Customers do not place me, so I can talk to them, find out things that happen, and to discover talents. It's the easy part of my job, and part of my day to day here in Peru "he says.

Cheat Engine Address For Ecap S In Ms Saga

Mar

The 2010 was a tough year for canning. The anchovy and, above all, horse mackerel and mackerel virtually disappeared from the sea. This year the prospects are interesting


By: Marienella Ortiz

A can of canned fish is a lifesaver in times of crisis. also usually a short time out there cooking amid the bustle of modernity. Is the one that satisfies the campers. The advent of canned anchovy four years ago was one more reason to buy it. Without going to be as ethereal as the Coca-Cola, it is indisputable the presence of canned fish to the smallest winery. However, the canning industry National had to juggle this ingrained habit of Peru not disrupted due to the lack of raw materials in recent years.
  • since 2008 reduced the presence of horse mackerel and mackerel in our coast, a situation that worsened during 2010. The anchovy also scarce last year, due to climatic problems altered their reproductive cycles. These two situations determined that employers seek solutions to the absence of the fishery resource.
  • As a result, the supermarket shelves and warehouses were filled primarily with canned tuna and anchovy. What little there was of horse mackerel and mackerel was due to the importation of these species . Therefore, last year imported about 59 thousand tons of fishery products, it was 60% more than in 2009, especially mackerel and mackerel. Also 3 000 tonnes were imported canned and ready for sale, of which 2.8 thousand tons of tuna, almost all from Ecuador , according to the National Fisheries Company (SNP). With all this, domestic sales were achieved by approximately $ 130 million in 2010, while volume production reached 69.7 thousand tons, representing an increase of 7% over the previous year.
  • "The most worrisome aspect of this situation was that in the last 4 years made large investments. At least U.S. $ 45.5 million was invested to upgrade and expand existing plants preserved in our country. To this was added the improvements of the fleets for direct human consumption reached U.S. $ 88 million, "said the president of the SNP , Richard Inurritegui. Much of these investments fell asleep.
  • In the first four months of the year there was not much anchovy. "This will generate a strong crisis for which only we are dedicated to the canning industry, we have no counterpart in the fish meal and oil. We hope that the fish displayed quickly, "said the manager of United Fisheries Operations, Jorge Carrera.
  • GOOD EXPECTATION
  • However, the Ministry of Production and announced in late March that the anchovy population is abundant, approximately 11 million units presence but still very small or youth size, so that fishing is not quite regular. However, the prospect that in a few weeks or months than those specified sizes awaken hope among the players in this industry.
  • In parallel, mackerel also began to appear. Already caught 80 000 tonnes to date indicates the Produce. Last year only 16,400 tonnes were landed in total.
  • Some companies have already noticed the difference. "To date we have produced almost the same as produced in 2010 and have sold canned almost 35% of the total sales of 2010, "said Fernando Parodi, general manager of Pesquera Hayduk, company that had a reduction in sales of canned by 27% in 2010.
  • For its part, Austral Group is preparing to release its canning plant in Pisco, the same that was built in 2009 with an investment of $ 14 million. "We have captured about 20 tons of mackerel and going to be assigned to 80% for canning. The year we started well and we believe this will continue, "says Adriana Giudice, general manager of the fishing industry that last year had a 45% drop in its production of boxes canning.
  • If we eat fish canned S/.368 worth 2 million in 2010 (about U.S. $ 130 million), produces estimates that this year will reach S/.384, 3 million. A variant is that canned mackerel recovered a little ground gained by the anchovy in 2010. "The local market is active, because the canning companies have been developing new products," reflects the owner of Produce, Jorge Villasante. And not without reason.
  • Juan Bacigalupo, marketing manager CHD of the 2020 Pesquera and owner of the mark Ayllu, said: "The strategy to compete for consumers has led companies to resort to a marketing 'mix' focused on the four Ps: price, place, promotion and presentation. " in products such as canned tuna, he explains, the fight is for money and also for the promotion (pay two and take three). Although this has not been the scope of Ayllu (more anchovy) and hopes not, forward Bacigalupo that joined in May with the sale of canned tuna. For this, he said that 50 000 cases imported tuna from Ecuador.
  • Competition for space also is prompting some companies to focus on markets of the cones. That is the case of the recent brand Frescomar Diamond Company. Ricardo Bernales, director of the said fishing reports that prefer to reach markets where they have a strong presence already established brands in the market.
  • Here the challenge is to compete with the price comfortable brands (mostly from small and medium-sized canning Chimbote), although Diamond has worked successfully latest presentations: chilli anchovy sauce, lemon or pickled.
  • recognize that some industries have not yet established the presence of its brands in the provinces, work on which would be somewhat lonely brand company Kontiki Food Technology (TASA) with eight distribution centers in the country. soon expand this network to Cajamarca and Huancavelica.
  • ANCHOVETA SPOTLIGHT
  • As for market trends, Giudice considered anchovy canning industry is the future and sustain the production of national consumption in the future, especially for being an economic protein can reduce levels malnutrition in the country. The SNP reports that are used about 112 tons of anchovy for direct consumption, and its use in this industry increased 10% annually.
  • To give further impetus to the canning industry of anchovy, Javier Barco, representative of the canning Trans World Seas, believes it is necessary to solve the problem of artisanal boats, they do not have the optimal conditions of cold.
  • This leads to a reduction in the volume of raw materials, as they drop to 50% of the catch. Given this situation, said this year they freeze raw materials in times of abundance, then canned produce. A associated companies TWS invest U.S. $ 11 million in frozen plant.
  • In the case of tuna There are difficulties in expanding the carrying capacity is governed by the Inter-American Tropical Tuna Commission (IATTC), to consolidate a national fleet. Another issue with tuna is that we need a formula to compete with the profits taken by Ecuador to the landing of tuna in their ports. For larger companies, with exports of fishmeal and oil, canned item ranges from 5% to 10% of total turnover. However, today all point to further enhance the development of new products and canned presentations. Why? Bernales, Diamond, explains that the new system of fishing quotas each firm knows its roof, whereas in CHD there is still a vast sea to go in the coming years.
  • add value to marine resources is the task ahead of industry in the coming years.

Ann Klein Replacement Button

opportunities and left the diaper

Inside the basket, nappies is one of the categories you have done well this past year. How is this market? What trends do you have? Where is is heading?
By Claudia Paan
Now more than a million Peruvian children are wearing a diaper. Sean these small, medium or jumbo, with maximum protection or regular, with a picture of someone or simple cloth or disposable. There is something for everyone. Unlike what happened decades ago, the diaper market in recent years has been growing baby step, but quite the opposite. is a 'child' which weighed approximately S/.458 million in 2010. According to the RCC consultant, this is one of the most dynamic categories in the basket of care, with an 8% increase in sales volume last year compared to 2009.
  • Moreover, according to World Panel Kantar figures in the second half of 2010, a home with baby diapers consumed 110 more than in the first half of 2010 What is this?
  • might think that a higher birth rate, but Augustine Tantaleán, Ransa business manager, explains that it is not.
  • "People are changing their consumption habits to have greater purchasing power. Have access to supermarkets and looking to buy new products " said.
  • With the inclusion of more women into the labor market, household income began to improve and has been ignoring the use of cloth diapers and disposables.
  • But also, as indicated by Rafael Belmont, executive vice- Perufarma practical recommendation and parents are opting for this presentation.
  • is why in past ten years, disposable diaper market has been increasing its participation in the home, coming-today-about 85% penetration, according to Martin Barua, category manager Infant Care P & G Peru.
  • "In about 15% of households where there is a baby diaper stage, we use cloth diapers and disposable diapers are not. Ten years ago, that number was almost double, "he remarks.
  • But with these results, producers can not rest on its laurels, as in rural areas the presence of cloth diaper is very strong.
  • According to Miguel Cillóniz, line manager Child Care Kimberly-Clark, consumers buy cloth diapers disposables for special occasions: when they want to have a quiet night or leave.
  • HIGHER QUALITY
  • César Buelot, Kantar World Panel consultant, explains that the main attributes or more prominent in priority order are the mark and then the size.
  • "The mother who comes to the category, is left with a brand if it works and would not risk to change, since the user is the baby," explains .
  • But, as the specialist, the price factor is not very relevant to the purchase option, because the opportunity cost of an election that does not favor the baby is very high.
  • regard, Belmont says in cities moms seeking better quality products and presentations no longer economic.
  • This is well aware of Kimberly-Clark, brand from this year decided to withdraw from this segment to bet on its portfolio of value-added diaper. A move that may be hazardous to one of the market leaders (has nearly 62% stake) but so far they are bringing good results in sales.
  • Miguel Cillóniz says in the last 4 years, the share of premium products has tripled at the expense of the segments and economic means.
  • "Most modern channel penetration has helped make the presentations more value with this growth. About 90% or 92% of the market is concentrated by means and premium products " indicated.
  • The commitment of the producers, "says the executive, has been that the poorest sectors can access these products. But how did they do? In 2004, Kimberly-Clark launched their unit presentations, which he notes, began to thrive not Huggies sales only, your product, but also the sector in general.
  • César Buelot notes that smaller packaging (1 and 3) grow, since in the lower sectors see in them the easiest way to access the category without much cost and, thus, " generates a constant frequency of purchase and even larger expense. "
  • This also sees Martin Barua Procter & Gamble, who believes that having more confidence in disposable diapers, innovations are very important.
  • is why we have recently invested $ 15 million in our country to a new plant in diapers, as well as its commitment to new product niches, for people with different income levels can afford diapers regularly, according to their needs.
  • But Kimberly-Clark does not want to be left behind. Also derive its efforts to make innovations in the category, increasing the consumption of value-added products in all segments and not lose its market share.
  • HEAVY PACKAGE
  • In the past two years, there has been a worldwide increase in the use of diapers, so that the price of raw materials also rose, which has impacted-to time-in the price of diapers.
  • But, as indicated by Rafael Belmont, this increase has been mitigated by the volume of production that are increasingly high, the entry of new competitors and the various options that producers have given parents of different segments.
  • "Of course, compared with 20 years ago, the price of diapers has fallen. Before it was a luxury use " he recalls.
  • But how much families are spending on these products? According to World Panel Kantar, spending per occasion in a foster home is S/.10 Lima, while in one province, S/.6, 20.
  • César Buelot explains that this is due to the high penetration in the capital has the modern channel and the increased purchasing power of its inhabitants. However, households in the provinces are often higher consumption for Lima (was every 6 days during 2010, while the capital was 9 days).
  • And, as noted Cillóniz, to buy more in the traditional channel, consumers purchase the unit presentations which can cost about S/.0, 80.
  • Thus, as in other categories, inside the consumer thinks about the day-to-day purchase option.
  • But Not only that, despite the growth that is taking more inside, still looking for cheaper presentations unlike Lima, according to Belmont.
  • "The consumer chooses Lima highest quality products and price, since it is a connoisseur," he says.
  • A NEW DIAPER
  • face of a more affluent consumer and looking for better quality, producers are hoping that this year the market continues its growth path.
  • Miguel Cillóniz Kimberly-Clark expects this category to grow by 10% in 2011 and in equal proportion to the company.
  • For his part, Martin Barua Procter & Gamble Pampers confident that grow above the market (whose level-expected growth, will be lower than GDP) thereby enhancing its market share significantly.
  • Meanwhile, Rafael Belmont said that projections for growth this year Zaimella-Ecuadorian company which are represented Perufarma 15%.
  • To this end, the company that markets diapers Panolini plans new launches of increasingly sophisticated products to meet the demands of discerning consumers.
  • What happens next? Although not expected a significant increase in the birth rate over the next three years, the consulting firm Euromonitor International believes that the growth of this category is driven by the increased purchasing power of parents and a different lifestyle. In short: this child will grow strong and healthy.

Saturday, May 14, 2011

Denise Milani Marriage

When they screw

By: Evan Davis

big bet ... and lost.
Even larger companies can make big mistakes. And when they do, the result is usually a commercial disaster.
  • companies constantly strive to improve products and profits. But modifying an existing product can be a failed experience that leads to customers protest and left the firm in crisis.
  • A bad marketing coupled with clumsy public relations can make the most experienced companies seem incompetent.
  • And the costs, both financial and in terms of reputation, can be enormous.
  • Unilever, Coca-Cola and the British Motor Corporation have provided some of the most extreme examples.
  • Stain (destructive) of Unilever
  • The detergent market can be a fierce battle between manufacturers.
  • When in the early '90s Unilever brand announced the launch of a new formula, Persil Power, its creators will bet on the British market dominance with a detergent able to remove any stains .
  • For a short time, the product was able to beat his main rival, Ariel, Procter and Gamble.
  • Many consumers were excited until they began to realize that the detergent not only removed the stains ... but also destroyed the clothes.
  • Persil Power The manganese contained an ingredient called "the gas."
  • accelerated What was the wrath of consumers when began appearing in the press photos, posted by the competition, wearing underwear with holes.
  • Vikki Orvice journalist dedicated to consumer issues, remember the phrase: "When using this product, your clothes will be shredded to the point of indecency."
  • Analysts estimate that the debacle could cost him at Unilever to over U.S. $ 400 million.
  • But the company quickly and introduced the New Generation Persil, without the manganese accelerator.
  • Persil regained its position as market leader four years later with Persil tablets.
  • The taste (again) from Coca-Cola
  • Despite being the soft drink sold in the world, Coca-Cola always afraid of his rival, Pepsi, that his heels.
  • When Pepsi introduced its famous Pepsi Challenge, a blind tasting test that suggested that most customers preferred the sweeter taste of the number two, Coca-Cola shook.
  • Its executives were convinced that the taste of his product had become a problem, so it tried to develop a new one that will win the game at Pepsi.
  • Coca-Cola changed the flavor to the Pepsi Challenge.
  • The new and supposedly better Coca-Cola was introduced to the press in New York in April 1985.
  • Surprisingly, not only changed the taste of Coca-Cola but the original was discontinued.
  • journalist for The New York Times Pamela Hollie, who was at the launch, recalls his amazement.
  • "It was like saying that it was changing the American flag" he recalls.
  • Consumers were horrified, mounted noisy campaigns and staged protests.
  • A "militant" said at the time: "My daughter is 22 years. His first word was Coca-Cola. His second word was mama ...".
  • Ultimately the Coca-Cola executives reviewed their market research and realized that they had committed a fundamental error.
  • The blind tasting test did not take into account the associations involved the brand and consumer loyalty.
  • After only 79 days, Coca-Cola has reversed its decision and announced that the original recipe occur again.
  • (great) error Mini
  • The Mini was the most successful car in British history, with more than five million units sold. But their success lay a story surprising that most benefits the consumer went to the company.
  • Its low price, the Mini became a commercial success.
  • When it was introduced in 1959, Leonard Lord, head of the British Motor Corporation, decided that the car was sold for 500 pounds sterling (about U.S. $ 816 today), in order to undermine his closest competition, the Ford Anglia , which cost 610.
  • That price turned the Mini into an instant success and, with the support of celebrities like John Lennon, Peter Sellers and Spike Milligan, became the vehicle of the moment.
  • Ford bosses were perplexed and decided to remove one of the cars piece by piece to access the secret of lower production.
  • Former director of Ford Planner Bob Howe recalled that analyzed the cost of each component.
  • "Our analysis found that Ford's auto production would have cost 35 pounds above their cost in the market."
  • Apparently the Mini costing 535 pounds and sold at 500.

Figurine With Crossed Swords On Bottom

giants McDonald's, "a symbol of a modern lifestyle and urban?

Justin LaHart
Contrary to what the documentary Super Size (Super Size Me, its original title) might suggest, McDonald's might be good for those who live in Europe.
  • 's right, eat there may not be very good for your health. However, living somewhere in Europe with a high concentration of McDonald's can also mean that in a culturally diverse area where ideas and innovation thrive, research suggests economists Ceren Ozgene and Peter Nijkamp University of Amsterdam and Jacques Poot University of Waikato, New Zealand.
  • Economists say McDonald's is different in Europe, not only because in France it is called Royal Cheese the Quarter Pounder with Cheese. "Unlike North America and other parts of the world, McDonald's restaurants are regarded in Europe as a symbol of cosmopolitanism and a modern lifestyle and urban young people, rather than just a fast food service led low-income sectors, "they explain.
  • also argue that image means that in areas where there are McDonald's restaurants there is probably also a large number of immigrants with high qualifications. And because McDonald's is a major source of employment for low-skilled immigrants are likely to be concentrated there also a large number of people with that profile.
  • The researchers speculate that the number of McDonald's for a million people would be a good indicator of migration flows, allowing them to test the idea that areas with large concentrations of people from different cultural backgrounds are more likely to generate of ideas, entrepreneurship and economic growth. addition to the figures on the location of McDonald's, for their analysis, economists used data on immigration and patent applications, as a measure of innovative activity.
  • Research suggests that the concentration of immigrants in an area alone does not seem to drive innovation. However, areas with large numbers of immigrants from countries with high levels of training, and those with a large population of diverse cultural backgrounds tend to be more innovative.










Thursday, May 12, 2011

Catan Cities & Knights Unlock

Tactics of Supermarkets in the Battle for Domestic Consumption

Source: Strategy (Chile )

The fight supermarket will increase after the consolidation experienced by the big players. There are few strings "girls" to acquire, so the fight for market share will be every inch a national level.

Competition in the supermarket industry, which this year billed nearly $ 14,000 million, to conquer new areas nationwide, will be "ruthless" hereafter.
This battle will be increased after consolidation experienced by the major players in the sector, in this case, Walmart Chile, Cencosud, SMU, South Supermarkets (SDS) and Tottus, which concentrated around 94% of domestic sales in the industry.
  • A report Cencosud economic states that after settling in large cities, have begun to expand to smaller towns in which operators of smaller magnitude have been replaced by supermarket chains with national coverage.
  • Over this process, there are few players "boys" available to be purchased and enhanced over time. This, following that, by 2010, less than 5% related to such chains, if you discount on Montserrat.
  • So, growth through acquisitions will decrease, however, participation by removing competitor will be the main focus of the companies. The first strategy will be organic, whereas still remains room for growth: supermarkets in the country have a penetration of 70%, and 75m2 per 1,000 people . In Europe, levels are 90%, and the U.S., of 410 m2 per 1,000 inhabitants, and is pointing Chile.
  • In that sense, every supermarket players are looking at almost 10,000 new acres to be opened in Santiago, with the recently approved extension of the master plan. Also probed the northern regions, primarily.
  • The second strategy is to enhance different formats, among which are the smallest, of 500 m2 and 1,000 m2. The idea is to reach the popular strata of the population, replacing the traditional neighborhood shops.
  • Meanwhile, the third strategy will be made stronger by the area of \u200b\u200bnon-excluding food SMU-with brands and external vital point for the differential recruitment of clients. And fourth, Internet sales will be in more affluent areas (in retail, this channel will move U.S. $ 700 million in 2011).
  • reason? The land available is too expensive in these geographic areas, and supermarkets are not intended to assume the cost, whereas your profit margin is not more than 2% in these sectors.
  • addition, each of the chains observed to arrest a relevant bill currently before the Congress: which allows the sale of medicines without prescription supermarket shelves. The interest is to install pharmacies within their locations, as is making Jumbo, as a pilot, and how did Walmart Chile (finally sold his operation to Farmacias Ahumada).
  • Walmart Chile
  • 's bet Walmart Chile, would invest U.S. $ 1,500 million in 2015 - will focus on smaller formats and popular-of C3 and D segments, "in this case, Ekono and Superbodega Acuenta. And to a lesser extent, continue buying regional companies such as supermarkets Requínoa and San Gregorio. Precisely, the idea is to deepen the battle outside the metropolitan area.
  • also created signature Sections Entertainment and World Baby, thereby strengthening its non-food area, which keeps Clothing, Home Improvement and Technology, among others. In 2010, launched its e-commerce platform with the goal of being among the three largest retailers in this item in five years, with 200,000 customers.
  • Your shopping area of \u200b\u200bUrban Space, meanwhile, has allowed him to make known its hypermarket format with a more complete proposal.
  • The company is one that has won more -leading market share to 36.3% - in fact, in 2010 it gained two percentage points. However, its president, Felipe Ibáñez, acknowledged that there is increased competitive pressure, because of that "three of the five largest national supermarket players have an integrated retail format (Cencosud, SMU and Tottus by Falabella) ".
  • Cencosud
  • Cencosud, to date, is converting some local Santa Isabel Jumbo, since it is a format more profitable and recognized in the country, and also is strong in the more affluent sectors. holding company, in supermarkets, has plans to invest nearly $ 400 million in 2011, an area which delivers almost 70% of its total sales.
  • However, it was the firm sector lost more market share in 2010, with a drop of 2.3 percentage points, dropping to 27%. This, for its sharp focus on the outside. Peru, by the way organic, and Brazil, through large purchases like Bret, for nearly $ 900 million.
  • Therefore, in recent months has stepped up its local procurement. The Tribunal for the Defense of Competition (Competition Tribunal) has approved the group a lease for 20 years and renewable for five supermarkets Condell Region VI. And a few days ago, started a consultation process in the body with the intention of leasing for 20 years Abartal supermarket operations in the cities of Vallenar and Huasco.
  • With Jumbo also has a pilot pharmaceutical division, seeks to leverage its non-food sector and Internet sales. With its shopping centers, has had the space to better display this format, while the chain Santa Isabel is usually accompanied by a Easy.
  • SMU
  • SMU is converting several local Unimarc in the area west of Santiago, to go as big as the eastern sector, which will enhance its Foodmarket format. His strategy is clear: focus entirely on food, and though the chain has been more intensive in acquisitions, organic growth would be their new center.
  • In fact, this year will double its number of local OK Market, reaching 100, and by incorporating Telemercados at SMU, will increase its online sales channel, primarily in the eastern area of \u200b\u200bSantiago. And Wholesaler 10, ALVI and Trade, although wholesalers, retailers have strong features, which would contribute to its progress in the industry.
  • SMU commitment be renewing the stock of products in the day, while the other chains do it every month, the method by trying to differentiate themselves.
  • This year, moreover, would open a bag, which anticipates new expansion plans.
  • SDS
  • South Supermarkets (SDS), but has shown a lot plan aggressive-growth $ 200 million by 2013, lifting 80 stores, "and has bought several regional chains in recent years leading the South," in the industry is still seen as a signature "green" in terms of consolidation. His challenge now will be to enhance their formats Bigger (retail) and Maxiahorro (wholesale).
  • In this way, SDS debuted in 2010 in Santiago, with locations in the communes of Renca and Maipú, and the possible extension to Peñalolén, Puente Alto and San Bernardo. Is working on developing its Internet platform, to have its own credit card for 2011 and to open the stock market.
  • Tottus
  • Falabella is betting many of its chips to expand its supermarket chain Tottus. The aim is that in Chile, the market share to expand the current 7% to 10% in the medium term.
  • The way this will give a different business proposal, strengthening its non-food area, doubling the sales of this class of goods at its premises at 2015 (currently reaching 10% of total). ;
  • On the other hand, Tottus is launching a pilot Internet sales, to compete fully in the eastern area of \u200b\u200bSantiago, in principle. And although that has hypermarkets and supermarkets, will also invest in new formats.
  • Tottus has tested a small-format of 800 m 2 -, located next to the store Falabella Bridge Street, in the metropolitan area. Same mechanism as used in its future expansion, which would use its platform in Mall Plaza.
  • invest U.S. $ 1,500 million Walmart Chile in 2015.
  • 70% of total sales come from the area Cencosud supermarkets.
  • OK Market reach 100 local SMU in 2011.
  • invest $ 200 million South Supermarkets 2013.
  • 10% market share of supermarkets Tottus aims to achieve medium term.

Wednesday, May 11, 2011

Watery Cervical Mucus Days Before Period

Skype, the software that changed the way we communicate


allows free calls and offers low fares paid
By: Alejandra Costa
Cross
  • who used the Skype platform perfectly understandable why Microsoft embarked on a career with Google to acquire Facebook signature.
  • Skype, founded in 2003 in Luxembourg, revolutionized the way of making phone calls, allowing users to call each other for free-through computers and smartphones, and, above all, possible to connect to landlines and cell phones around the world lower rates for telephone companies.
  • The success of the company, which Microsoft will pay U.S. $ 8,500 million, is quantifiable. Skype has 170 million active users and 663 million in the world and so far, has captured about 13% of the traffic of long distance calls worldwide.
  • But firm has struggled to monetize their business model . Only 1% of registered users use paid services to make calls and the site has no banner advertising.
  • In particular, last year the company earned revenues of U.S. $ 860 million, but reported a net loss of $ 7 million.
  • POTENTIAL IN VIDEO
  • However, much of the potential that Microsoft would have attracted the multiple video calling service Skype. Because allows companies to make video calls, may be your letter to attract the corporate segment, which seeks ways to communicate with lower costs.
  • This service has already earned a place among small businesses and has 145 million users a month. However, Skype could be added to Microsoft, as the postmaster Outlook-to entice larger users, while the voice and video communications could be linked to the game for Microsoft Xbox .
  • THREAT FREE
  • But the growth of Skype has not earned a few enemies. China has warned it will fight against Internet telephony services for protect its state-owned companies that provide the same service.
  • why experts say that companies like Skype operate in an ambiguous legal area and are called basically to not grow too so I would not seriously affect the national telecommunications companies.
  • For now, Skype is expected to become more appealing to Windows Phone, Microsoft's operating system for smartphones that now only has 6% of the market in the U.S. and ranks fourth behind Android Google and Apple's iPhone. also could surpass Facetime, videoconferencing iPhone, due to its larger user base.

Tuesday, May 10, 2011

Testicles As Earrings

Demi Moore's secret


By: Bob Bas

A its 48 years, she has become a model for millions of women for their ability to make time in their favor. Among his allies, Helena Rubinstein, the firm that gives image.
  • attempts to start in Demi Moore what is more wonderful every day is an impossible task. At 48 years, she claims to have not done any facial surgery, and the truth is that at short distances is not seen the trail of the scalpel. One of two things: either you have a terrific surgeon and has been able to nourish your skin like no other. She laughs. "not rule it out, but I prefer more natural methods to look good" , says in the intimacy of a boutique hotel in Los Angeles. Even the managers of the establishment know they are here. He has performed alone, without assistants or bodyguards, and has set up three interviews in a room reserved under another name. All a show of discretion They could learn a lot of young players that are delivered to the promotion with much fanfare, escorted by representatives who like to negotiate in advance what topics and what is best to ignore.
  • She comes with a free hand. Not here to make any film, but his cooperation with the firm Helena Rubinstein. His image is almost five years.
  • not give up in our efforts, we ask you to reveal their trick to be splendid. "There is no foolproof formula. For me, the main thing is to be good inside and outside that is reflected in Instead of obsessing with surface treatments and the image you project. You have to work within you, your happiness, your quality of life. And ensure that clean and moisturize your skin every night. No matter how late I stay up or where you are. My mother always said it and I also remember my daughters. "Although Moore avoid making reference to it, if we have to add a vegetarian chef who prepares a daily menu, a personal trainer and expensive beauty treatments .
  • In any case, she is part of that race privileged women who have made the time your best friend. When released in the eighties, his angular face and combed impossible relegated to the tail of that which is called bratpack (or gang of boys). The recognition that brought you Ghost gave way to a woman much more confident of their fitness. It soon became a heroine can topple the cliches of the industry. He sold his body for a million dollars in Indecent Proposal. It became a sexual predator harassment. He became the highest paid actress in Hollywood (with a check for $ 12 million) to undress in an American bar in Striptease. And he shaved his hair to the Marine in Lt. O'Neil. All breathing almost imperceptibly.
  • Today we remember with a certain serenity and pride. "I've always been attracted to the provocation, is a useful tool to question things and stimulate debate on certain issues. But we must be prepared to assume the reactions that can generate; when you're someone famous, somehow, acquire some social responsibility. With Striptease, for example, I felt like I was exploring my sexuality, a seductive force that could recognize many women perfectly. But all the controversy centered on who was undressing me. Many were disappointed. The same thing happened with much of the male audience when Lt. O'Neil did. "
  • to justify their desire to constantly challenge yourself and challenge the artist alludes to the need to get out of their comfort zone, that space in which we are all sure of ourselves, we know that we control. When we were just as familiar to us we become lazy, we stop growing as people " he said.
  • There are other strange places in his profession. As the boundary of the forty years when the phone stops ringing because you can not continue to be the sexy girl in the film, but does not fit as a mother. In the case coincided with a withdrawal volunteer at the turn of the century. Their amicable divorce from Bruce Willis joined the cancer death of his mother, whose alcoholism forced the hustler Demi Moore as a teenager . "I found that my three daughters were growing up. I had suffered the consequences of living the absence of a father and a mother's inattention. I did not want them to have to go through anything like" reveals. Today confirms that deals with that past in an autobiography still no date of publication. "Rather be a reflection on what it means to be mother," she corrected.
  • His retirement to a small town in Idaho but did not make it a fetish even more desired by the industry. The producer of Charlie's Angels: Full Throttle did not end up looking to convince her to come back in a bikini great guy in that movie for girls and cakes that did not hide a desire autoparódico. By then, Moore had become a seasoned producer (financed the Austin Powers franchise, for example) and a perfect command of the mechanics of show business. However, it still did not achieve shine for his roles on screen.
  • His surprising courtship with Ashton Kutcher, 15 years her junior, did not contribute to its growth as a film star, but to revive public interest in the figure. They married in 2005, a kabbalistic ceremony (Moore was introduced to the spiritual doctrine and now her friend Madonna is a faithful practitioner). And since then have been the subject of countless rumors. A few weeks before this interview, the U.S. tabloid press claimed that Kutcher had a crush on a blonde. How do you approach it that kind of rumors? With its unchanging kindness, without taking his eyes, answered: "Would you prefer to continue this interview or walk out the door? Then you had better pass to the next question." I said, Moore did not hard agents are needed to hand, is quite capable of defending herself. As evidence, approaches the criticism he has heard in years. "When we started it was said that I was a predator of young men. I found it unfair and in bad taste: my relationship with my husband was strong from the beginning."
  • may be that one reason why the couple has embraced Twitter as a direct line of communication with the world. She currently has three and a half million followers (as @ mrskutcher look it), he has become more the person monitoring the planet (currently ranked seventh). Although his adventure in social networking news we have in store as silly as photographed Demi's ass Ashton to treason, in recent times have become a weapon to denounce the trafficking and sexual exploitation of children.
  • Through Demi and Ashton Foundation to help women in this difficult situation. And with the participation of other famous friends. His last campaign, Real Men Do not buy girls (real men do not buy girls), shows Justin Timberlake shaving with a chainsaw or a sandwich ironing Sean Penn. "Everything we do is small. Socially must be put at risk the male hegemony. But the first change must be in ourselves, in learn to value ".
  • In his questioning of the roles, we've seen Moore leaving for vacation the entire clan: her current husband, his ex-Willis and her daughters. All conveniently photographed by Annie Leibovitz , the head photographer. With it made the cover of the scandal, the one published by Vanity Fair in 1991 which showed naked seven months pregnant and has since been replicated hundreds of times by other celebrities. Even today do not understand why armed fuss. "It was the last photo session, we did something private for the family. Annie called me weeks later asking me if I dared to was published. I got it as a beautiful celebration of motherhood, but again many people misinterpreted the gesture and generated many protests, "he recalls.
  • has expressed his desire to return to being a mother." It is a possibility that me round the head. I do not see age as an impediment to anything. Women have to learn to listen to our wishes before any social convention.
  • ELIXIR OF YOUTH
  • Cosmetics is reconciled to the mature woman as a lure. Helena Rubinstein forward with Demi Moore, which clarifies: "I see it as a celebration of all ages. Advertising can not lose its aspirational component, but also ignore the reality: women want to see a reflection of something that will be soon." Among his favorites, Moore highlights the line Powercell Prodigy, which adds to the properties of hyaluronic acid, the active ingredients of the plant repair Oceanic Crista.
  • PRODIGIOUS AND PIONEERING
  • When Helena Rubinstein arrived in Australia in 1894 from his native Poland never thought he would eventually build an empire. Their homemade cream flavored linolina aromatic plants became an instant hit among her neighbors. Therefore, he moved to London in 1908 to manage its own brand, one of the first cosmetic companies in the world. passed through Paris, where he rubbed elbows with the intellectual elite, and ended in the U.S., home of rival Elizabeth Arden. His masterstroke was to sell his company in 1928, a year before the crack of 29, to Lehman Brothers for $ 7.3 million to retrieve it later by just one million . This is how expanded its chain and began his role as patron of the arts (supported, for example, the beloved Dali and Miro). For when he died in 1965, many considered the first multi-million dollar self-made history.