Monday, May 16, 2011

How Much Does It Cost To Laminate At Staples?

future purchases Ripley Peru bridges the gap with its parent

By: Maria Cristina
Pezet
Despite being one year post-crisis, 2010 was good for Ripley. In September last year, its sales grew 11% compared to the same period in 2009.
a child, when you like soccer Peru and the game cute and Chumpitaz Cubillas, Sergio Collarte not imagine that end up living for many years in the country of those cracks of South American football. Civil engineer by profession, Collarte found an ad in a Chilean newspaper in which the department store offered employment Ripley, ran, and already has 25 years working for the firm.

  • However, the challenge was taken by ten. "I was 15 years with the company when they told me I had to move to Peru. Had already come before purchasing by topic, so I had no problems with it, " Collarte said. The Chilean company is 13 years in Peru, with 15 stores nationwide, and until 2013 plans to open eight more (four in Lima and four provinces).
  • "People has welcomed our proposal, and that has made them walk sales. In addition to Lima, and opened in major cities such as Trujillo, Chiclayo, Piura and Arequipa, "he says. It is precisely in the provinces where Ripley, as the entire retail sector has been slow in coming. "Overall the retail market is focused on Lima Peru, where purchasing power is concentrated. However, the market has been opened and some chains are in cities that have proven to be economically powerful, "says Cesar Arbe, a partner at AvendaƱo, Forsyth and Arbe Abogados.
  • "The growth of Peru has created different development areas and people eager to find new proposals. One example is the chain pharmacies whose sales levels in the interior have shown that there is capacity and need for deals like those offered by Ripley. "
  • Good times. Despite being one year post-crisis, 2010 was good for Ripley. In September last year, its sales grew more than 11% to the same period in 2009, reaffirming that, after the item construction, retail was the fastest growing.
  • Thus the estimated billing department store chain in Peru is S /. 1,350 million. "The retail sector in Peru revenues of approximately U.S. $ 3,500 million in 2010. In terms of investment, by 2011, there are about 23 projects (20 in Lima and 3 provinces) reaching an investment of U.S. $ 850 million, " says Gonzalo Alsol, president of the Association of Shopping Centers and Entertainment of Peru ( ACCEP). "Vast is the importance of department stores.
  • Malls should always have one or two that would allow such traffic to consumers because it would be impossible to work. "
  • certainly Ripley growth has been associated in recent years the development of malls and family entertainment centers. Previously, visits were associated exclusively with the purchase, while today malls are also family entertainment centers exhibiting generate bids and needs.
  • This, coupled with various marketing strategies, as new sales concepts based retail market of the tenders.
  • "Ripley Peru currently represents one third of total revenues from its parent. I am sure that in the coming years will gradually increase weight with shops open, and why not, Ripley Chile could reach at some point " says Collarte with optimism, but without revealing when this might happen.
  • However, it would be a long time for the operation of Peru will step on the heels of his counterpart in Chile, since in the southern country the chain operates 39 stores versus the 15 that exist in Peru. And is that corporate plans are to double by 2013 the installed capacity in Peru. For now there is money to do so because Ripley Corp. has established a plan investment between 2010 and 2013 of U.S. $ 1,136 million in new store openings and expansions.
  • Another important factor for the development of Ripley in Peru has been the credit system through its Banco Ripley. Years ago the use of credit cards was not as common in the bulk of the population, however, this method of purchase was popularized by department stores.
  • "People are starting to have purchasing power, generated by the cards also are not associated with normal reasoning rates, but the share value," said Arbe, AvendaƱo study, Forsyth and Arbe Abogados . "It takes as loyalty card: if you do not pay, do not buy. Ripley is based more on financial business in the commercial, so much so that talk about this system and its big engine. "
  • definitely the number of stores open, Ripley attract a greater number of clients both for credit card for other services offered with great success, such as travel, personal insurance, automotive, and more.
  • "We made a couple of tests with mortgages, but we have not exploited yet. We are able to do as a bank, but for now we are focused on the upcoming openings and new customers to come, "says
  • Sergio Collarte. "Our focus now is the store, provide the facilities within it and from there go to the card where the customer is." stores is precisely where he spends much Sergio Collarte of the time, and ensures that the best way to create strategic plans. "Customers do not place me, so I can talk to them, find out things that happen, and to discover talents. It's the easy part of my job, and part of my day to day here in Peru "he says.

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