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125 years Coca Cola meets with the success of the best kept secret

By: Patricia Vázquez

Invented as a tonic for the pharmacist John Pemberton in 1886, shortly after he sold his formula for $ 20,000, soda Coca Cola holds the secret of its composition and, now celebrating its 125 years, generating a business of more than 35,000 million dollars annually.

The owner of this drink, Coca Cola Company, which will commemorate the anniversary this week with an extensive program of festivals around the world and especially at its headquarters in Atlanta (USA) sells more 500 brands, is present in 206 countries and its products are known for 95% of the population.

However, the secret formula, called Merchandise 7X, remains SunTrust Bank Building in Atlanta and under a key that only two employees know they can never agree on the same site.
the company argues that the word "Coca Cola" is after " OK "the steepest in the world.

is named after Frank Robinson, Pemberton's partner, who made the famous script in which they emphasize the two "C" shift is now maintained as a symbol of the company.

• But Pemberton did not imagine the success of this drink after being sold to businessman Asa G. Candler became a pioneer in advertising and pop culture icon of artists such as Andy Warhol and Norman Rockwell.

• With slogans such as "Spark of Life," "Everything goes better with Coca-Cola", "A Coke and a smile" or "live feeling", the company has opted optimistic messages to launch and promote an active, healthy and committed to the environment.

• "From the beginning, Coca Cola has tried to identify with sport and physical activity so it has been a sponsor of many events including the Olympic Games it supports since 1928 ", told Efe Vice President of Public Affairs and Communications Coca-Cola Mexico, Rafael Fernandez Quiros.

• In a bid to improve the health of the smaller firm announced last year that in 2013 have withdrawn all its products in primary schools around the world and maintain the classroom and more free publicity.

• addition, the company, the largest maker of soft drinks in the world governs part of its operation through a sustainable policy that aims maintain the good working atmosphere between employees contribute to the restoration of the environment and support disadvantaged communities.

• The company has set for 2020 return to nature all the water it uses in its processes and thus achieve "water neutrality" by further reductions in consumption, recycling and replenishment of aquifers.

• "To meet our goal of returning all water that use in our production processes, we are working to reduce its use in bottling plants, recycle all the water coming out of them and work in their recovery through reforestation programs, among others. Today, in Mexico we are returning 87% and the water we use, "said Fernandez.

• This commitment to the environment has led the company to plant millions of trees and create a new bottle plastic made with 30 percent of plant-derived materials.

• L global crisis does not seem to affect the Coca Cola Company in 2010 increased its profits by 73% to U.S. $ 11.809 million and only in the first quarter of this year earned U.S. $ 1,900 million, an increase del 18%.

• Actualmente, más de mil setecientos millones de productos Coca-Cola se consumen diariamente en todo el mundo, incluidos múltiples marcas de refrescos, zumos e incluso lácteos, un sector que la compañía pretende potenciar en los próximos años .