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Skype, the software that changed the way we communicate

allows free calls and offers low fares paid

By: Alejandra Costa

Cross

• who used the Skype platform perfectly understandable why Microsoft embarked on a career with Google to acquire Facebook signature.

• Skype, founded in 2003 in Luxembourg, revolutionized the way of making phone calls, allowing users to call each other for free-through computers and smartphones, and, above all, possible to connect to landlines and cell phones around the world lower rates for telephone companies.

• The success of the company, which Microsoft will pay U.S. $ 8,500 million, is quantifiable. Skype has 170 million active users and 663 million in the world and so far, has captured about 13% of the traffic of long distance calls worldwide.

• But firm has struggled to monetize their business model . Only 1% of registered users use paid services to make calls and the site has no banner advertising.

• In particular, last year the company earned revenues of U.S. $ 860 million, but reported a net loss of $ 7 million.

• POTENTIAL IN VIDEO
• However, much of the potential that Microsoft would have attracted the multiple video calling service Skype. Because allows companies to make video calls, may be your letter to attract the corporate segment, which seeks ways to communicate with lower costs.

• This service has already earned a place among small businesses and has 145 million users a month. However, Skype could be added to Microsoft, as the postmaster Outlook-to entice larger users, while the voice and video communications could be linked to the game for Microsoft Xbox .

• THREAT FREE
• But the growth of Skype has not earned a few enemies. China has warned it will fight against Internet telephony services for protect its state-owned companies that provide the same service.

• why experts say that companies like Skype operate in an ambiguous legal area and are called basically to not grow too so I would not seriously affect the national telecommunications companies.

• For now, Skype is expected to become more appealing to Windows Phone, Microsoft's operating system for smartphones that now only has 6% of the market in the U.S. and ranks fourth behind Android Google and Apple's iPhone. also could surpass Facetime, videoconferencing iPhone, due to its larger user base.