Saturday, April 30, 2011

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The William and Kate matrinomio itself was expensive alternative sales channels

Mientras el príncipe William y Kate Middleton se preparan para su luna de miel, la euforia pública down and thousands of tourists prepare to return home, start the cold calculations and economic balance of the Royal wedding on Friday.
Source: BBC
How much was the event? What are the benefits gained the UK?
30 years ago, the marriage of Prince Charles and Diana was a spectacular and lavish event. Only dress had an estimated street price of $ 40,000 in today's money.
And while a wedding is not they always cost a pretty penny, royalty not necessarily distinguished by the austerity. The William and Kate matrinomio itself was expensive, despite the difficult economic times facing the country.
WEDDING AND SECURITY
On this occasion, were families, mainly the groom-those who paid the wedding itself, which amount has not been disclosed publicly. On the Internet, other bloggers have speculated that the marriage expenditure was U.S. $ 86 million . However, the large bill for the taxpayer was security, says BBC commentator Peter Hunt, who adds: "The figure was high, but it will probably never be made known officially."
  • "The only number that is public is the annual cost of the protection afforded to monarchs, senior politicians and diplomats: U.S. $ 210 million."
  • "To have a rough idea: during the G20 summit in London two years ago, security spending amounted to $ 12 million" , complete Hunt.
  • British tabloid the Daily Mail estimated that the operation of protection during the actual wedding It has taken $ 33 million, a figure higher than the estimate because it had paid extra troops during the holidays.
  • However, analysts said, "it seems smaller amount when compared with the two great financial effects of the royal wedding, one positive and one negative: the influx of tourists and the cost of holidays for the UK economy.
  • TOURISM
  • Many visitors love the monarchists and the wedding rituals created extra opportunities for businesses focused on tourism.
  • According PricewaterhouseCoopers (PwC), a firm specializing in services and financial advice and accounting the British capital would have earned a profit of about U.S. $ 177 million just for what they spent those arriving from other parts of country and the world for the wedding.
  • Taxpayers paid security.
  • Some 560,000 people, including residents and tourists were appointment in the vicinity of Westminster to see the couple, PwC estimates that deduced from a survey made among British adults.
  • How was obtained by extra tourism?
  • Hard to say for the moment, but Visit Britain - tourist promotion agency of the United Kingdom, notes that between the wedding, the 2012 Olympic Games and the Diamond Jubilee of Queen Elizabeth II also next year are expected to get about $ 3,000 million. That is serious money.
  • Jauja hotel
  • Among the biggest winners are the hotels of London, who these days charge higher fees, some by the increase in demand, just-maybe-by opportunism.
  • Of the visitors who came to London from other regions of the United Kingdom, 37% said they spent only one night of accommodations, but one in five planned to stay for two nights.
  • Of these, around 185,000 people would have stayed in hotels, 50,000 in guest houses (so-called Bed & Breakfast) and 18,000 in homes of friends.
  • A quarter of those surveyed by PwC said it could pay between $ 82 and $ 124 per night for accommodation.
  • One in five said they were willing to spend between $ 100 and $ 246, and more than 20,000 people indicated that disbursed up to $ 496 per night.
  • The British Hospitality Association estimated that, for the royal wedding, the average price of a hotel room was about $ 412 night.
  • Even some services accommodation between individuals, as Crashpadder , who often have low values \u200b\u200bhave also increased their rates.
  • Shopping
  • More than two thirds of those surveyed by PricewaterhouseCoopers said they would take advantage of his stay in London for shopping.
  • winners in the category were the major shopping centers such as Westfield and Brent Cross, followed by stores in the famous Oxford Street and Carnaby Street.
  • also street markets like Portobello Road, in the west of London, Brick Lane, east, received extra good portion of consumers, according to analysts.
  • The estimated budget for the " shopping " was also measured by PwC: one in five visitors planned to spend for purchases between $ 124 and $ 163 per day , while, among the most extravagant " 13% said they had budgeted U.S. $ 330.00 to $ 494 a day.
  • Meanwhile, a measure was consumption of London the week before the wedding, one of the nation's largest supermarket, Waitrose, reported that in Compared with 2010, there was a 10% increase in sales mainly due to the marriage of Prince William and Kate Middleton.
  • Memories
  • All sought to take advantage of high-profile marriage and one of the most visible examples was the merchants of souvenirs or memorabilia .
  • agency estimates that business analysis Centre for Retail Research, sales of memorabilia and internet shops have come to about $ 325 million.
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  • add the estimated expenditure on food and drink, real wedding would have generated sales of up to $ 869 million.
  • addition to the fees and plates with the image of the couple, also peaked themed products such as condoms Crown Jewels "(a package of three for $ 13). A few days before the wedding had been exhausted. According to its producers, condoms are sold well in the United States, Canada, Australia, New Zealand and Brazil. And this is just an example.
  • HOLIDAYS
  • Many British companies were given the day off to employees and it had its price.
  • The Federation of Small Businesses in the United Kingdom (FSB, for its acronym in English), states that each holiday has a cost of about U.S. $ 9,900 million.
  • "Some firms have told us they are concerned about the impact that the extra holiday on their business," BBC told the chairman of the FSB, John Walker.
  • Hardest hit are companies out of the country's southeastern region, home to the London.
  • Some British firms flatly refused to give the day off staff.
  • "In April alone is already a short month with two holidays. Why add a third? The effects are staggering," lamented Jim Venables, manager of the company Officebroker office income, which has 80 employees.
    According
  • Venables, one of many entrepreneurs who feel harmed, having closed on Friday could have cost up to $ 82,000 in lost revenue, plus the additional cost of paying them the day off to their workers.
  • Short-term
  • John Walker, the FSB, told the BBC that although there firms who fear seeing their cash flow affected by real wedding, there are many others that weeks before the event began to see greater benefits.
  • "Small companies in the UK have benefited from the growing interest in British products and believe that the wedding served as a stimulus to morale and confidence. "
  • However, experts believe that the positive effect of wedding is only short term.
  • The trade association British Retail Consortium (BRC, for its acronym in English) notes that, after the good taste of the party, inflation, fear of insecurity employment and falling house prices are factors that weigh most on the minds of the British consumer.
  • Stephen Robertson, BRC director summed it up: "The April consumption figures (once available), will be strengthened by the Holy Week and the royal wedding. That is welcome, but not change fundamentally weak conditions that may undermine confidence in the economy for a long time. "

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